This decision is based on the one hand on the experience gained from the Pop Up Event at the Geneva Watch Days and on intensive discussions with manufacturers and retailers, the organisers said.
On the other hand, it takes into account the fact that it is particularly difficult to launch a new concept for a new target segment due to the renewed aggravation of the COVID situation and the associated uncertainty among customers.
An interdisciplinary team from the MCH Group will analyze the target segments and, in close exchange with manufacturers and retailers, make a deep dive into their marketing and transaction needs.We hope to come back to you soon with new and positive news about the future of Baselworld.
Commenting on the cancelation of this show, MCH Group CEO Beat Zwahlen said: “Over the past few months, we have studied in detail our watches, jewelry and gems ecosystem and gained important insights from discussions with major industry representatives.
“The conclusion is that the market exists for a business-business-consumer platform that brings together mid-sized and specialized manufacturers with independent retailers. But their needs must be analyzed in more detail. This means we need to have significantly more time to get there.