08 Apr 2020
DiamondWorld Directory
Home |
News
Home
BGPML launches online jewellery portal
Will cater to the working woman and upper middle class segment
By: Diamond World News Service
|
Apr 13 2016 8:30AM
|
Reference: 12898  

DecreaseIncrease
Birla Gold and Precious Metals Ltd (BGPML) has launched a new online venture catering to the jewellery segment, as per reports. Through the online presence named CherishGold.com, the company will retail jewellery with a variety of over 50,000 designs, all of which are certified by International Gemological Institute. The target group of the portal is working women and the upper middle class segment in India’s metro and tier-II cities, as per reports. The portal offers a convenient payment mechanism of ‘flexible payments’ and a return policy.

The company intends this venture to yield revenues worth Rs 100-crore revenue, in the current fiscal, as per reports.

BGPML is acquired by KSS Ltd, previously known as K Sera Sera Ltd. BGPML delves in investment in gold.

Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
Advertisement
HouseAd_Trade Fair
Search News by City
Advertisement
Kosher 23460
Advertisement
HouseAd_Trade Fair
Recent Issue
2020
AVAILABLE NOW...!
Advertisement
Kosher 23460
News in Pictures
Videos
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 25701
GJEPC Chairman Interview
Views: 23236
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 30280
Promo for IJ Awards 2012 at NDTV Profit
Views: 44114
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 45388
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 17993
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 43216
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 41379
Member of:
Supporter of: