BASRA JEWELS - branding partner of Swarovski launches The One Stop Shop at Kolkata

Kolkata witnessed the launch of BASRA JEWELS, one of the branding partner of Swarovski Gemstones, the One Stop Shop for travel-friendly Jewellery embellished with SWAROVSKI ZIRCONIA, located in the heart of the city at Sarat Bose Road. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight with a vast choice of trendy collections for daily wear with Simple Ear Studs, Solitaire Rings, Cocktail Rings, Statement Neck Pieces, Tiaras, Watches, Stunning Chandeliers, Men’s Brooches, Cufflinks and Tie Pins.

The exhaustive catalogue consisting of more than 400 styles of designs with affordable Jewels, starting from Rs. 2000, are made with Swarovski Zirconia. The collections cater unique designs, fine craftsmanship and immaculate finishing all made in Sterling Silver. Basra Jewels is specialised in everyday jewels and destination wedding jewellery.

Ms Sonia Birla, Owner, Basra Jewels was present to brief the media along with Mr Rajendra Jain, Managing Director, Swarovski Gemstones India and Mr Vivek Gurung, Head of Sales, Swarovski Gemstones India. Renowned Models Falaque Rashid & Suchismita Bar were present to showcase the collections.

The value of jewellery has changed over time. It has transformed from something owned to something worn, and now today, it is a means of expressing oneself. Today, more women work and have an active role in society and are independent both financially and intellectually. They chart their own course in life and create their own lifestyle. They enjoy life and seek value in what they have. Our brand Basra Jewels is ideal for the adult woman, who is assertive, beautiful and brilliant. Our brand communicates the pleasure of expressing one's individuality through jewellery.

Sonia Birla, Owner said "Basra Jewels" specializes in destination wedding Jewellery. The concept of destination weddings is slowly becoming the order of the day - and this is when we are faced with the dilemma of travelling with our Jewellery. At "Basra Jewels" we create the closest match to your real Jewellery at a fraction of the price. With unique designs, fine craftsmanship and immaculate finishing you will find it difficult to tell the difference between real and imitation. Be it cocktail rings, statement neck pieces or stunning earrings - "Basra Jewels" is your one-stop-shop to travel-friendly Jewellery.

Rajendra Jain, Managing Director of Swarovski Gemstones, India present on the Basra Jewels store launch in Kolkata said that,”This adds one more feather to the Swarovski Gemstones business in India. One could strongly feel that there is a big Jewellery trend and demand of Silver Jewellery embellished with Swarovski Zirconia in India. Basra Jewels fulfil the desires of consumers through their beautiful trendy designs embellished with SWAROVSKI ZIRCONIA.

We are fascinated by the respect and love showered by the consumers for our brand product SWAROVSKI ZIRCONIA as brilliant as a diamond.”