BARTON7 – The Swiss Independent Watchmaking showroom during Geneva Watch Week 2022

Scheduled from March 30, to April 5, the Geneva Watch Week 2022 will showcase 8 independent watchmakers at the Barton7 showroom The Independent Spirit! The Barton7 showroom is an exclusive experience that has been created by independents, for independents. Barton7  will again be the showcase for 8 Haute Horlogerie brands that will be coming together under the banner of Independence with a capital “I”.

Marco Borraccino, Designer CEO and Creative Director of Singer Reimagined, initiator of the Barton7 experience says, “We are first and foremost craftspeople-entrepreneurs. Creative, curious and always looking for better solutions to old and new challenges! This mindset is behind our desire to get together and create a place that speaks to the spirit we all share. We create timepieces that reflect a unique aesthetic, not just because they are produced in small series or even made-to-measure, but also because they come from creators who defend the art of watchmaking in all its audacity, craftsmanship and engineering mastery. At the heart of what we do is the human element, and this is precisely what our customers appreciate. Barton7 expresses who and what we are: grounded, driven, supportive of each other and linked by the simple pleasure of sharing and being together.”