Assael, the 75-year-old fine jewelry brand and foremost purveyorof magnificent pearls and responsibly sourced coral in North America, announced today the debut of an all-new documentary style short film entitled Assael Revealed – The Legendary Legacy of Pearl Pioneer Salvador J. Assael. Produced by three-time Emmy Award winner Dean Love and his production company Dean Love Films, the mini-doc explores the enduring and historic legacy of the late Salvador Assael, hailed as “a titan of the cultured pearl business” by the New York Times.
“My late husband was a legend in the pearl world,” says Christina Lang Assael, President and CEO of Assael. “He was the first to bring South Sea Pearls to North America, and he literally started the global Tahitian Pearl industry. This long overdue film tells the true story of him as a swashbucklingadventurer with incredible business savvy and an absolute genius for marketing.I am honored to now share his legacy with fellow pearl connoisseurs.”
The film conveys Salvador’s personal love affair with the very finest pearls and the global impact of his leadership. In personal interviews with his beloved wifeChristina, now serving as AssaelCEO and President, the seven-decade history of the brand is revealed, including many significant firsts, as well as Salvador’s instrumental role in the very creation of the Tahitian pearl market. With appearances by Christina Lang Assael and jewelry veterans Stellene Volandes, Editor-in-Chief of Town & Country, award-winning jewelry historian and author Vivienne Becker and Peggy Grosz, Senior VP of Assael, the compelling video provides an inside look behind the scenes of the New York City pearl brand.
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