Artisan Jewellery Design Awards 2014 concludes its semi-final round

The theme of the awards this year is 100 years of Indian cinema
Artisan Jewellery Design Awards 2014 concludes its semi-final round

The semi final rounds of the Artisan Jewellery Design Awards 2014 unfolded in the glitter and shimmer of personalities from the fashion industry who took on as jury members, the jewellery showcased by models and designed on the theme ‘100 years of Indian cinema’. The jewellery design journeyed through four iconic eras – Monochromatic Magic (black and white era), Golden Glory (golden era), Colorama (masala films era) and Avant-Garde (global era).

Vipul Shah, Chairman, GJEPC, said, “The Artisan awards honours outstanding work and applauds the most innovative jewellery designs conceptualized by designers. With Bollywood being a big source of inspiration for us as a nation, the awards capture the glory of ‘Indian cinema’ through the ages resulting in gorgeous statement pieces which are also wearable.”

The thrill and drama of Bollywood came alive through artistic jewellery designs comprising of fine diamonds from the Monochromatic era to gold with coloured traditional stones from the Golden Glory period to multi-coloured precious metal and gem stones from the Colourama era.

Thirty jewellery designs were showcased and 12 unique designs were shortlisted by the jury which included fashion designer - Sabyasachi Mukerjee, Gemologist and jewellery designer - Farah Khan Ali, art historian, Usha R Balkrishnan, editor, Vogue India- Priya Tanna and socialite – Pinky Reddy.

Renowned Sabyasachi Mukerjee spoke of the jewellery showcased as being stunning. Celebrity Jewellery Designer, Farah Khan Ali said, “I’m totally awestruck by the designs that have demonstrated the various Bollywood eras. The designs put up today are truly an inspiration to me.” The event was organized by the Gem and Jewellery Export Promotion Council (GJEPC). Renowned art historian, Usha R Balkrishnan, said, “the designs showcased truly elevates the designers to their rightful status as ‘artists’. This platform created by GJEPC, is a great initiative to highlight talent and give India international recognition.” The Artisan Awards has as its partners RBS, Gemfields, Forevermark, Platinum Guild India, Grand Hyatt and Vogue. Winners of the award would be announced and felicitated during a red carpet glitterati awards function in Mumbai.


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