Anmol Jewellers launches its first advertising film

Leading jewellery manufacturing and retail entity Anmol Jewellers has created its first advertising film, and aired it in theatres in Mumbai, in conjunction with Bollywood film ‘Kick’ starring Bollywood ace actor Salman Khan.

The film Kick was aired in theatres beginning July 25th, just prior to Eid celebrations.

Anmol’s new advertisement centres around the emotion of realising the true beauty of life, through emotional moments shared with loved ones. It touches on the unconditional love and warmth of a relationship, the bliss of sharing which binds the relation and which forms memories to relive the feeling of togetherness.

The emotions are executed through the ‘eyes’ of a visually impaired girl, who considers her bridal jewellery not only as a special piece to adorn but an expression of the excitement and nervousness of becoming a bride. Her jewellery becomes an integral character. The advertisement conveys that the most beautiful things in the world cannot be seen or even touched – they must be felt within’, like the heart-warming experiences of one’s life, and the experience of beautiful jewellery is just as ‘Anmol.

The advertisement was aired at PVR Multiplex located in Mumbai’s Juhu and Phoenix Mall and Globus theatre, also in Mumbai.

“The idea behind this Ad Film was not just to showcase our work and designs but to tell our audience that apart from attention given to detail in design and quality materials, passion and emotion is something we weave into our creations. " Mr. Ishu Datwani, Founder, Anmol Jewellers. Strategically launched on the eve of Eid and the wedding season, Anmol Jewellers brings in the festive season.