20 Oct 2020
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Anita Diamonds - Beacon of Trust & Authenticity
Having built its brand on trust, quality and authenticity, Anita Diamonds has emerged as as this shining beacon of a company in the last decade
By: Diamond World News Service
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Sep 17 2020 3:10PM
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Reference: 25158  

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Chirag Shah, Founder, Anita Diamonds
Chirag Shah, Founder, Anita Diamonds

Anita Diamonds is one of the market’s leading suppliers of large diamonds. Founded in 2010 by Chirag Shah and Chinar Shah, the company’s worldwide markets are based in Belgium, Israel, Dubai, and Hong Kong. For over a decade, the brand presents most of the rarest stones in the industry. Generations of the Anita Diamonds family have employed their greatest skills and experience to grow, improve and satisfy every customer who is a part of this family. The company has always aimed towards perfection.

The backbone of the brand
The company is built with a professional team of 26 staff, with great determination and skills. This helps Anita Diamonds move forward every day, and closer to the aims it sets. Working with a great deal of people, requires management and handling skills, which is sometimes tough - though co-operation is the key to accomplishing such hurdles. The company has highly equipped resources which makes it easier for it to work and provide for the market.

Key markets
From the local vendor to the most extravagant jewellery brands, Anita Diamonds has been supplying the most significant key players of the market for over 10 years. The EU countries, USA, Israel, Hong Kong, UAE, India and UK is its main external markets and the company still aims to grow through the coming years. Anita Diamonds has been achieving its highest and strongest positions by working and acting together with different markets globally rather than one targeted market.


Every diamond is unique
Anita Diamonds promises authentic quality to the industry which reflects on its genuinely built relationships over the past few years. The brand aims to provide the largest retailers with inventory that meets their needs, with its large resources. Each diamond that it delivers reflects the company’s dedication and represents its reputation and integrity. The brand believes in providing the highest standards of service to its customers and is committed to run its business by its founding principles of significant quality, dedication, trust, and unconditional mutual respect.

Customer service par excellence
To stay ahead in the competition, the brand tries to fulfill every request made by its clients on a regular basis. They have always tried to find access to the business models, marketing materials and annual reports which are the key elements. The company is always aware of the activities of its competitors, this always helped them to come up with unique ideas and services that they need to keep in order to be two steps ahead. Feedback from their clients and improving customer satisfaction based on the feedback is also high on priority. Customers’ information have been extremely helpful in moving its business forward and this has put Anita Diamonds ahead of its competitors, simultaneously offering a lot of marketing opportunities to boost its public image. Besides, the company’s professionally qualified, trained, and energetic team of staff have ensured every area or improvement.

Overcoming challenges
The widely grown number of lab diamonds has affected the diamonds sector, which affects the interest of customers as clients have a variety of options to choose from. This definitely brings a negative impact, however, as a team, the brand tries to overcome this challenge through its professional and well-equipped marketing resources and materials as well as very reliable labs such as GIA, HRD and IGI. More recently, the company has been facing challenges due to Covid 19, as there are limited flights available, delaying the process of sending and receiving goods.

Setting goals is something that the company has always believed in. The company believes that having the same amount of dedication and commitment, can achieve greater things in the future. For Anita Diamonds, the service and hospitality they provide their customers is a huge factor in bringing them forward and closer to their goal. It is one of the key components to success, which is the company’s strongest asset. In the upcoming years, Anita Diamonds’ vision is to set a trademark in many upcoming markets all around the world and it continues to thrive to perfection every day.

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