When the online jewellery industry in India was in its nascent stages, Pankaj and Gulan Chetan conceptualized a gem of an idea to make diamond jewellery affordable for every Indian. For a concept that would cut across geographies and serve aspiring Indians in every corner of the country, required 2 years of extensive R&D. Today, the exclusive jewellery brand has launched with an assorted inventory as high as 1500 pieces of stylish and stunning designs that range across necklaces, earrings, finger rings and bracelets, starting at just Rs. 4,100.
The founder and CEO, Pankaj Chetan is a third-generation jeweller, internationally certified gemologist with 20 years of rich experience in manufacturing and retailing of jewellery internationally and in India.
Pankaj utilised his own funds as seed capital to create the technology, product base, and also invested in setting up 3 trust points. In addition, funds raised from an angel investor is being used to expand the business and penetrate into the market, of which, investments made to the tune of $ 1 million have been allocated for the brand launch and marketing campaign.
The Bangalore headquartered brand, as a business entity focuses on creating light weight jewellery and maintain a fine balance between re-designing and colluding classic motifs with interesting gemstones and contemporary designs for the modern, young-at-heart, independent woman. The collection includes urban and stylish pieces, especially designed keeping the young generation in mind. Ilovediamonds.com will be the one stop solution where there is something for everybody to suit their distinguished needs.
With the launch of I love Diamonds.com customers can now shop with ease and confidence, in the comfort of their home. In order to build trust and confidence in the brand, more stores will be launched in the coming months that will complete every Indian urban customer’s shopping experience.
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