Aisshpra Gems & Jewels launched ‘Wall of Change’ initiative, an extension to the Swachh Bharat Abhiyan where the brand invited Delhi Street Art, a renowned group of artists to beautify the street walls of Gorakhpur with diverse graffiti designs. The activity was inaugurated by the Aisshpra family in the esteemed presence of Vaibhav Saraf, Director, Aisshpra Gems and jewels on 12th September and will conclude on 17th September. This initiative by the brand walks in the footsteps of ‘Swachh Bharat Abhiyan’ campaign by Hon’ble PM Narendra Modi and focuses towards encouraging people not to litter and spit around, thus keeping the streets and city clean.
During the course of 7 days, various artists from Delhi Street Art group were seen painting their imaginations on the street walls of Gorakhpur. The paintings & impressions will comprise of cultural depictions and social messages on hygiene, recycling, water conservation, yoga and meditation that will give a facelift to the public places of the city.
From pledging donations towards the Indian army to extending relief towards Gorakhpur flood victims, Aisshpra Gems & Jewels as a brand keeps bringing up initiatives that address social causes and concerns in its own unique manner. Similarly, ‘Wall of Change’ initiative is dedicated to uplifting the public places of Gorakhpur with Graffiti street art, which will not only add life to the place but also make citizens more responsible towards maintaining the cleanliness of Gorakhpur.
‘Aisshpra Gems & Jewels was born in Gorakhpur and hence share an undetachable bond with this city. Setting a vision parallel to the vision of our Hon'ble PM towards a ‘Swacch Bharat’, we came up with this colorful concept of beautifying our city under the initiative of ‘Wall of Change’. The graffiti art will speak about social wellness which will evoke a sense of responsibility in the mind of people’, said Vaibhav Saraf, Director, Aisshpra Gems & Jewels.