01 Jun 2023
DiamondWorld Directory
Home |
Ace cashes on with Elite and Dharma range
Targets two exclusive segments of high end buyers and spiritual buyers
By: Diamond World News Service
Jan 27 2006 12:00AM
Reference: 141  


Ace Jewels, a KP Sanghvi Group, branded Diamond Jewellery Company has unveiled two new ranges namely ‘Elite’ and “Dharma. Elite targets the high end buyers who have the spending power while Dharma is purely spiritual for the spiritually inclined buyers.

“The ‘elite’ range has been positioned at the wedding season sales and rising high net worth buyers. With our Elite range, we are targeting clients who are passionate about exotic diamond jewellery as a premium fashion accessory,” says Mr Uday Nanavati, Director Ace Jewels. Ace Jewel’s eclectic collections offering more than 100 designs in Elite range include earrings, bracelets, necklaces, rings and pendants with princess, marquise, baguettes and rough cut diamonds priced at Rs25,000-Rs1 lakh price bracket.

The company’s “Dharma” range which has been priced in the Rs5,000 and above price bracket. The “Dharma” range has been innovatively designed for the spiritually inclined who also want to make a fashion statement. The branded range has a range dedicated to gods and goddesses including designs of Shri Krishna, Shri Ganesh, Shri Laxmi amongst others.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 34362
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 11669
GJEPC Chairman Interview
Views: 30323
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 41427
Promo for IJ Awards 2012 at NDTV Profit
Views: 58792
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 72495
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 22907
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 52298
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 55005
Member of:
Supporter of: