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Ace cashes on with Elite and Dharma range
Targets two exclusive segments of high end buyers and spiritual buyers
By: Diamond World News Service
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Jan 27 2006 12:00AM
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Reference: 141  

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Ace Jewels, a KP Sanghvi Group, branded Diamond Jewellery Company has unveiled two new ranges namely ‘Elite’ and “Dharma. Elite targets the high end buyers who have the spending power while Dharma is purely spiritual for the spiritually inclined buyers.

“The ‘elite’ range has been positioned at the wedding season sales and rising high net worth buyers. With our Elite range, we are targeting clients who are passionate about exotic diamond jewellery as a premium fashion accessory,” says Mr Uday Nanavati, Director Ace Jewels. Ace Jewel’s eclectic collections offering more than 100 designs in Elite range include earrings, bracelets, necklaces, rings and pendants with princess, marquise, baguettes and rough cut diamonds priced at Rs25,000-Rs1 lakh price bracket.

The company’s “Dharma” range which has been priced in the Rs5,000 and above price bracket. The “Dharma” range has been innovatively designed for the spiritually inclined who also want to make a fashion statement. The branded range has a range dedicated to gods and goddesses including designs of Shri Krishna, Shri Ganesh, Shri Laxmi amongst others.

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