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Abharan Jewellers launches new collection inspired by the historic Indian eras
The collection is entitled Aasthana Heritage Collection
By: Diamond World News Service
Jun 6 2013 11:37PM
Reference: 7868  

Abharan Jewellers, has launched a new collection of jewellery called Aasthana Heritage Collection, which narrates the different eras of history of India in its designs and motifs. Based in Udupi, the Abharan Jewellers holds repute for its creative designs that range from traditional to contemporary.

The natural beauty of India has always been an important part of India’s rich cultural heritage. Palace walls still speak to us in intricate detail about the Lotus Flower; a motif that is seen across the country in various forms. Taking inspiration from this era, The Aasthana Heritage Collection’s design represents the Lotus Flower carved in gemstones and set in 18k gold and diamonds. The designs imbibe the quest of Indian royalty to create the best of jewellery for their women. The rich Indian legacy of master craftsmanship combined with the design elements of the time have inspired an unforgettable collection.

Speaking about the launch, Mr. Subhas M. Kamath, Managing Director and CEO, Abharan, said “Abharan has always been associated with delicate designs, beauty and purity. The Aasthana Heritage Collection holds all these values and helps its customers experience true royalty.”

In view of expanding its presence in India, Abharan Jewellers announced plans to inaugurate a new showroom in Karkala, Karnataka, which will showcase Abharan’s range of jewellery over two floors covering 4500 sq ft area.

Beginning in 1935, Abharan Jewellers currently holds a strong presence in Udupi, Shimoga Mangalore. Abharan was the first in India to introduce the ‘Karatometer’an imported device used to check the Karatage/quality of the gold. It also received the ISO 9001: 2008 certification for its quality management systems. Abharan has also been in the forefront of using technology (wi-fi enabled tabs) to enable quicker and faster billing to customers.

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