Aaron Shum launches Palladium One collection

Aaron Shum Jewelry launched its very first palladium collection of jewellery entitled - Palladium One, which it has created in collaboration with Palladium Alliance International and Swarovski Gems™. The Palladium One applies the contrast between the pure, dazzling light of palladium and diamonds, and the rainbow hues of Swarovski gemstones. The collection offers three lines, all designed on modern lines: Fleur – a tribute to the beauty of flowers, Rosée – inspired from the morning dewdrops, and Motion – depicted in sensuous shapes like waves, bends and curves.

The launch was marked with a ribbon-cutting ceremony on September 21, 2012, at Hong Kong Convention and Exhibition Center, during the September Hong Kong Jewellery & Gem Fair. It drew in attendance personalities like Mr Aaron Shum, President of Aaron Shum Jewelry Group, Mr Duke Lee, Director and Vice President of Asia Pacific of PAI, Mr Jean-Michel Roux, Vice President Greater China of Swarovski Gems™, Mr Stephen Kahler, Senior Vice President Global Sales Operation of Swarovski Gems™, Mr Martin Schiechtl, Vice President Marketing and Head of Product Management GM of Swarovski Gems™. The launch drew a large gathering of media, business partners and customers.

Mr Aaron Shum said, “This collection is an innovative product line that combines the purely white metal with Swarovski coloured gemstones. It further defines “affordable luxury” with a new dimension of “Everyday luxury”. You can now have a much bigger and bolder designs with this new metal as it is lighter in weight and lighter in price than other precious metals. The Palladium Collection will definitely create a new trend in the market.”