Aaron Shum gains entry into Baselworld Hall 1

Aaron Shum Jewelry and its signature brand CORONET® will be housed in Hall 1 of Baselworld during 19-26 March 2015. The first Hong Kong and the second Asian jewelry brand to be housed in the Prestigious Hall 1 since MIKIMOTO in 1996. As the world’s largest international trade fair for watches and jewelry, Baselworld is considered the World Watch and Jewelry Show, comparable to the Grammys and Oscars for Hollywood.

To underscore its debut in Hall 1, Aaron Shum Jewelry has collaborated with Chow Tai Fook to create a masterpiece of art, which is designed by Mr. Mark Lui. The masterpiece has been submitted to attempt Guinness World Record and will be to be unveiled at 12noon on 20 March 2015.

Aaron Shum Jewelry President Aaron Shum said, “To celebrate our entry into Baselworld Hall 1, we are very excited to collaborate with Chow Tai Fook to create a luxurious and never-before-seen art piece and to be unveiled under the international spotlight at Baselworld. Named “Eden of Coronet”, the masterpiece is intricately adorned with 400 carat diamonds set in approximately 2kg of gold. It is estimated to be worth USD 2million.” Without divulging more details of the piece, he added, “However, I could assure you that you will be thrilled and amazed when you view the masterpiece at Baselworld. In addition, we have submitted Guinness World Record Attempt and the result will be revealed during Baselworld.”

Chow Tai Fook Director of Group Branding Department Alan Chan said, “Being the exclusive distributor of Coronet in Greater China, we are very pleased to work with Aaron Shum Jewelry to create a masterpiece of art that will be unveiled at Baselworld, the world’s largest international trade fair for watches and jewelry. After its launch at Baselworld, we will schedule a tour exhibition to display the masterpiece at selected cities in Greater China. Moreover, we are also planning to have further cooperation with Coronet to exclusively design special collections based on the theme of the masterpiece. Surely we will bring you surprise in the coming future.”