It has been decided that the Antwerp World Diamond Centre Diamond (AWDC) will be the main sponsor and patron of the second edition of the Antwerp Diamond Trade Fair opening on January 30, 2011. "By initiating this unique fair, the Antwerp Diamond Bourse and the Diamond Club of Antwerp have offered solid proof that an exclusive international diamond trade show in our own city can be not just successful, but also present a great marketing opportunity for Antwerp's diamond sector at large. Therefore, by becoming more closely involved in this event, we will lend all our help to make this fair yet another highlight of Antwerp's marketing strategies and efforts," Ari Epstein, Deputy CEO of AWDC, said. Epstein also added that while the AWDC had also supported and sponsored the first edition of the fair, the AWDC had resolved to increase its support and presence at the second edition of this exclusively Antwerp-based exhibition.
This edition has received confirmation from most of the invited European jewellers, designers and manufacturers of jewellery. This year, the fair organizers will also welcome retailers from outside Europe. Also, exhibitors are preparing to use the diamond trading halls of both the Bourse and the Club and increase the number of exhibiting companies to 60, compared to 40 for the first edition.