19 Nov 2019
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ALROSA Enhances Clients Experience by Implementing Sarine’s Digital Technologies for Their Rough Diamond Trade
During the October 2019 trading period ALROSA, for the first time, offered its clients to participate in Digital Tenders, where a full digital scan of each rough diamond was provided for detailed analysis.
By: Diamond World News Service
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Nov 8 2019 12:50PM
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Reference: 24588  

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Following an announcement published today by ALROSA, Singapore Exchange Mainboard listed Sarine Technologies Ltd (“Sarine” or “the Group”) (U77:SI), a worldwide leader in the development, manufacturing, marketing and sale of precision technology products for the evaluation, planning, processing, measurement and grading of diamonds and gems, is pleased to announce cooperation with ALROSA, implementing Sarine's DiaExpert® 3D-mapping, Galaxy® inclusion scanning and other technology to augment ALROSA’s rough diamond auctions with detailed information
pertaining to the offered rough stones.

During the October 2019 trading period ALROSA, for the first time, offered its clients to participate in Digital Tenders, where a full digital scan of each rough diamond was provided for detailed analysis. This enabled ALROSA’s customers to thoroughly evaluate the rough diamonds and make informed purchasing decisions based on comprehensive data regarding the offered goods.

The technology behind Digital Tenders is, as aforementioned, derived from the DiaExpert® 3D-
mapping, the Galaxy® inclusion scanning and various other systems. The information provided with each stone comprises the rough diamond’s detailed external shape, internal inclusions and anticipated color and fluorescence, and is provided in standard Sarine Advisor® diamond planning format, readily usable by clients' personnel to evaluate possible polished output solutions, each according to their own needs, preferences and price lists.

The traditional approach to sales involves clients traveling to a designated office of ALROSA, where the variety of goods have to be examined by a limited number of experts. Digital Tenders allow the procurement experts to utilise expertise of their full planning team and collaborate with the polishing factory in order to come up with the best procurement decisions.

Evgeny Agureev, Deputy CEO of ALROSA, said: “Digital Tenders for rough diamonds allow us to
improve our customers’ experience by reducing the risk associated with their purchasing decisions.
This ensures their long-term sustainable profitability as well as streamlines manufacturing
processes after procurement of the stones. ALROSA concurrently benefits from the ability to show
products to a large variety of clients within a short timeframe. This is a very good example where digital technology enables the parties to end up in a win-win situation”.

Though this is still a pilot project, the current sales results show that ALROSA’s clients are
interested in such a format.

David Block, CEO of Sarine Technologies, said: "We are glad to provide this service to ALROSA
and strongly believe it will provide significant value to ALROSA and their clients who are, for the
most part, Sarine customers as well. The diamond industry is evolving, and rough diamond buyers
are seeking ever more information in order to ensure decisions that are the most effective. Market
conditions and margins are such that few can afford to err in the purchase of rough diamonds for
their respective businesses. Sarine already has in place the industry's most advanced technological
infrastructure to enhance rough diamond buying efficiency and is continuously investing to broaden
its offerings in this segment."

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