23 Mar 2023
DiamondWorld Directory
Home |
A Grand Finale for IIJW
Brand Ambassador Sonam Kapoor closes “Best of the Best” finale with a Boucheron creation
By: Diamond World News Service
Aug 5 2011 12:32PM
Reference: 6218  


A glittering backdrop composed of a myriad rows of hanging Swarovski crystals and a black glass ramp formed an ideal setting for the elegant “Best of the Best” Grand Finale of the IIJW. As its name suggests, the finale showed off the scintillating jewellery of the 28 participants featured in the four earlier days of the IIJW in one action-packed show.

The show opened with a Panorama presentation by P.C.Jewellers, the main sponsor. Starting with heavy kundan pieces with rose cut diamonds, the show went on to present diamond and gemstone studded jewellery of both the heavy and casual wear variety. Lara Dutta presented the show stoppers-- two stunning diamond and ruby necklaces. Managing Director of P.C. Jewellers walked the ramp acknowledging the appreciative applause of the audience.

The Best of the Best segment featured the leading designers and design houses of the country. As one stunning piece after the other was displayed, it was evident that the type of jewellery on display at the IIJW spanned a cross section from gold, diamond and gemstone studded, kundan to modern designer pieces.

Though all the jewellery was beautiful, and even impressive, there were few companies/designers who stood out for their creativity. Some striking pieces were presented by Dipti Amisha, Birdhichand Ghanshamdas, YS 18, Gitanjali Group, Jewels Emporium, Surana Gems & Jewellery, Kashi Jewellers and Scintillating Jewellery and Rosily Paul. The creations of Pallavi Dudeja Foley and Alpana Gujral stood out for that extra zing that they carried. And of course Lakshman Pahuja's piece was as usual, unusual to say the least.

But truly the best of the best was saved to the end when GJEPC chairman Rajiv Jain announced a surprise presentation, after having introduced chief guest of the show - Boucheron, represented by Fabrice Martelli. The delightful surprise turned out to be IIJW Brand Ambassador, Sonam Kapoor, walking the ramp wearing a Boucheron creation -- one of its most treasured pieces titled “Queen of the Night”. A fabulous piece in black gold, studded with diamonds, rubies and sapphires. With a 3-D effect, the spray of flowers lovingly drapes the wearer's neck. A fitting end to a stunning show.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 33024
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 10694
GJEPC Chairman Interview
Views: 29079
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 40527
Promo for IJ Awards 2012 at NDTV Profit
Views: 58116
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 69789
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 22451
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 51708
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 54274
Member of:
Supporter of: