121 million shoppers to shop online on Cyber Monday: NRF

National Retail Federation’s (NRF) Cyber Monday Expectations Survey conducted by Prosper Insights & Analytics over the weekend, views that 121 million (49.5 percent) shoppers plan to shop online on Cyber Monday, down slightly from the 126.9 million who planned to participate last year. NRF’s Thanksgiving weekend results showed that 103 million people shopped online over the weekend.

The attractive online savings starting in early November have changed the way that consumers are shopping on Cyber Monday. Online holiday shoppers this year are hoping to see deals on everything before they decide to shop on Cyber Monday. “It’s no longer about one day, but a season of digital deals, and savvy online shoppers are ready to see what exclusive promotions retailers have in store for Cyber Monday before they checkout,” NRF President and CEO Matthew Shay said.

According to the survey, 29.6 million (24.4 percent) consumers said they will use their mobile device to shop on Cyber Monday, while eight in 10 (80 percent) said they will use their home computers to shop online. Mobile retailing continues to grow as more and more consumers rely on their smartphones and tablets to research products and find gift ideas. “Retailers are prepared for a mobile-driven day of shopping and have optimized the mobile shopping experience to make Cyber Monday shopping easier and more dynamic for their customers,” NRF Senior Vice President and Shop.org Executive Director Vicki Cantrell said. “In addition to a more fluid experience on retailers’ websites and on mobile, consumers can expect to see free shipping offers and better-than-ever programs for buy online and pick-up in store for those omnichannel shoppers.”