10th JOVELLA to unfold in July

Israel’s leading diamond and jewellery event, JOVELLA, will showcase in its 10th edition this year on July 2 -3, 2013 at Tel Aviv’s Trade Fairs and Convention Center. Jovella attracts domestic and foreign buyers with an opportunity to explore Israel’s diamond and jewelry industries, and interact with designers and manufacturers in the country.

This year, the event will host around 250 exhibitors from Israel and abroad, showing loose diamonds, gold jewelry, gold set with diamonds or precious stones, silver jewelry, silver combined with gold and gemstones, as well as fashion jewellery. As in previous years the show will feature a special section of young Israeli jewelry designers showing original gold, silver and diamond jewelry.

According to organizer Israela Stier, “we expect a record participation of buyers from abroad. Israeli jewelry has a lot of offer, especially with consumers’ heightened interest in silver and fashion jewelry. As Israeli jewelry designers have made important inroads into international markets, we believe that buyers will flock to Tel Aviv this year to seek the next Big Thing.” Israel’s jewely has been recognized for its fresh designs and the dynamic fusion of modern and traditional, east and west, conventional and futuristic, design approach.

The United States is the Israeli jewelry industry’s largest export market, followed by Europe and the Far East. Besides the US, Israel’s jewelry is exported to Russia, the UK, Hong Kong, Canada, Belgium, Italy, Spain, France, Japan and other locations. JOVELLA is being organized by the Stier Group, in collaboration with by the Israel Jewelry Manufacturers’ Association (IJMA), the Israel Ministry of Industry, Trade and Labor (IDI), the Israel Export and International Cooperation Institute and the Israel Diamond Institute Group of Companies (IDI).