31 Jan 2023
DiamondWorld Directory
Home |
Âme relaunches its flagship store in Lower Manhattan
The innovative, lab-grown diamond jewelry label has reopened its conceptual flagship design store and showroom on Spring Street, Soho
By: Diamond World News Service
Jul 6 2021 10:43AM
Reference: 25695  


Âme, a fine jewelry house, has relaunched its flagship design store and showroom in Lower Manhattan. The conceptual boutique, which first opened in early 2020, offers a sensory retail experience for customers browsing the lab-grown diamond jewelry collection.

Established in 2019, Âme is a luxury design label that has broken new ground in the world of diamond jewelry. Spearheaded by Creative Director Elinor Avni, Âme speaks a new language of jewelry, disrupting the codes of luxury with innovative technology that incorporates diamonds grown in a laboratory.

Grown in New York, each of Âme’s carefully crafted diamonds precisely corresponds to the designer’s vision. French for ‘soul,’ Âme combines cutting-edge technologies with integrity and style, creating a holistic experience for the soul and senses. Set in 18-karat yellow, white, and rose gold, each design manifests elegant and angular forms, with a striking collection of diamond-embellished earrings, rings, bracelets, and necklaces. Inspired by architectural geometry and organic shapes found in nature, Âme’s distinctive pieces fuse technology with exceptional design. Set with different cuts of exquisite lab-grown diamonds - branded Âme-grown® - the shapes of Âme’s fine jewelry pieces imbue strength and femininity. The designs’ bold and structural versatility allow these pieces to be worn in numerous ways.

To showcase its collection of lab-grown diamond jewelry pieces, Âme engaged architecture studio Baranowitz + Kronenberg (B+K) to design the flagship store. Here, customers take a journey of exploration through rolled stainless steel curtained walls and suspended vertical rods. Each piece of jewelry is separately displayed beneath a sleek glass cloche on dark, polished concrete. The core concept of the Âme boutique is the consolidation of the past, present, and future, merging the historic architecture of New York City with a radical contemporary design. The boutique’s steel walls represent the shadows cast from undulating cast-iron facades found around the Lower Manhattan neighborhood. The duality of the historic architecture and cutting-edge modern reflects the very soul of Âme. Scent is also used to enhance the sensory experience, with an earthy and smoky fragrance, custom-made by British perfumer Azzi Glasser, wafting throughout the store.

Creative Director Elinor Avni said: “We’re thrilled to be relaunching the flagship store and showroom on Spring Street, Soho, following its closure due to the COVID-19 restrictions. The store offers an immersive experience where customers can truly grasp the Âme brand and values, not only through our jewelry designs but through sound, scent, design, and atmosphere. We look forward to once again welcoming customers into the world of Âme.”
Âme’s flagship boutique is located at 132 Spring St., New York. For more information about Âme visit: www.ame.jewelry.

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
Search News by City
Recent Issue
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 32408
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 10086
GJEPC Chairman Interview
Views: 28495
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 39970
Promo for IJ Awards 2012 at NDTV Profit
Views: 57546
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 69152
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 22168
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 51344
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 53702
DW News App
Member of:
Supporter of: