25 Aug 2019
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Annoushka Ducas MBE
By: Diamond World News Service
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Dec 27 2016 11:43AM
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Reference: 13738  

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Annoushka’s story has a strong Russian heritage; her mother was Russian and, as a young girl, she was cared for by a Russian nanny. Her family, the Provatoroffs, fled Moscow after the Russian Revolution, but her grandfather returned regularly to Moscow after the War, trading fur, grain, and horses. Annoushka’s strong sentimental attachment to Moscow, and the country’s influence on her taste and style, have given her jewellery a very particular flavour, inspired by Russian fable and fairytale, and tinged with colour and opulence. When her father died, she explains, he left her a rouble and a Russian cross that belonged to her mother and her grandmother before her, and these precious objects led her not only on a personal journey into her family history and but also towards her own jewellery collections.


Matters of Metal and Stones
Every individual piece of Announshka has been curated and crafted with a sense of freedom, fantasy and sophistication. The collections are created in 18K gold, using both precious and semi-precious stones. There are also many one-off pieces in the collection, designed to compliment individual stones with exceptional colour and character, which Annoushka has found on her travels. This relentless pursuit of the finest stones and craftsmanship, married with an astute sense of narrative, underpins Annoushka’s design, resulting in collections that exude personality and romance.

For her Flamenco collection, Annoushka chose hand-carved pink Mother of Pearl. Framed by diamonds that capture and reflect light as they move, the Mother of Pearl is showcased in 18K gold and highlighted with black rhodium, conveying Annoushka’s signature sense of vintage glamour.


Annoushka Ducas MBE
Annoushka’s passion and eye for originality has led her to work alongside a small number of handpicked guest designers, mentoring them and helping them build their collections. These collaborations enable Annoushka to share her excitement at new talent and inspirational techniques with her clients, expanding their jewellery horizons, and resulting in some extraordinary one off pieces.

This kind of support for fellow jewellers is unique, and typical of Annoushka’s passionate contribution to the wider landscape of British contemporary jewellery, which saw her awarded the Most Excellent Order of the British Empire (MBE) by Queen Elizabeth II for her services to the industry.

Annoushka is an expression of her personal style and approach to wearing jewellery, a welldefined point of view, formulated through her years as a jewellery devotee, businesswoman and working mother, and one which reflects her own background, experiences, tastes and travels.

Annoushka has an instinctive understanding of the zeitgeist, the needs of the market and dreams and desires of the client, and is dedicated to continual innovation and ingenuity from design and manufacture, through to marketing, packaging and communications. During the 1990s, Annoushka’s work was widely recognised and rewarded with various awards and accolades; amongst others she was winner of several prestigious jewellery industry awards, including Jewellery Designer of the Year, Gift Designer of the Year, Brand of the Year (twice), and she was short-listed for the Veuve Cliquot Businesswoman of the Year. She has taken an active role in searching out and nurturing young creative talent, instigating and overseeing a very successful annual jewellery design project with students at Central St. Martin’s College of Art and Design. Annoushka and John live in Chichester, Sussex and in London, with their four children, Marina, Oliver, Chloe and Oscar.

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