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Niru Group - Fair and Square
Straying from the ordinary, moving into unique and fascinating art forms; giving diamond jewelry a whole new dimension. That's what Niru is all about. Explore its journey of excellence legacy with Meghna Dugar.
By: Diamond World News Service
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Aug 20 2012 12:33PM
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Reference: 7192  

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“We have also developed the successful Indian brand Amore Jewellery that brings only square edge diamonds and hence its tag line reads– “We live in a Square World.” Amore Jewels Pvt. Ltd. has a close association with the Barmecha Group, which has existed in Europe, Asia, UAE, USA, and Israel since 1987. This group is one of the biggest manufacturers and traders of Princess cut diamonds in Asia with its apex companies being Niru Diamonds Ltd. and Impex Diamonds,” he shares. Using their state-of-the-art jewellery factory in India, they use the latest technology, modern manufacturing techniques, in-house designers and the highest quality control procedures to create an attractive brand for consumers. The group, under the leadership of Ranjeet Barmecha, has been manufacturing and exporting diamonds internationally for a long time. With Amore Jewels Pvt. Ltd.'s new creation, this group now makes a foray into the world of jewellery designing as well.

Niru Group is a reputable DTC sightholder and a global leader in manufacturing diamonds. “We seek to be vendor of choice to the leading watch brands and the world’s leading jewellers and retailers. Planning for programmes from rough, we determine in the early stages of the manufacturing the final home for the diamond. With customers as part of the planning process, the result is a perfect synergy between all aspects of our business. Our approach is to look inside and to invest all our resources in building out position on our niche,” says Barmecha. Niru is a recognised market leader for Princess and Baguette cut products. Since they concentrate the majority of their efforts into a narrow niche area of the said cuts of diamonds and thus is able to provide its customers a complete integrated solution with exceptional product and services. Investing aggressively in technologies Niru stays ahead of the competition. They refer to the factory as a laboratory to ensure they retain the spirit of innovation.

Niru, as part of a De Beers Sightholder’s Group, is committed to maintaining and promoting responsible and ethical behavior in relation to human rights, financial, social and environmental practices. It has always sought to act in a transparent and accountable manner and to promote this standard throughout the industry. They have always acted in a way which strengthens consumer and stakeholder confidence in their company and in the diamond jewelry market.

“Not always we see the results as we plan but in Niru’s culture we are excited on taking the journey. We enjoy taking new journeys and always learning along the way”, said Barmecha.

NIru’s dynamic and innovative drive for sustainable growth is bound to lead to many exciting new business endeavors in the coming future. Niru will continue to lead in the global diamond industry, through continued application of emerging technologies, long-lasting relationships with valued customers, and developing uniquely innovative and exciting products.

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