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EXELCO to offer Sarine LightTM Light Performance grading
Will offer this for its polished diamonds
By: Diamond World News Service
Jul 25 2013 10:52AM
Reference: 8013  


Sarin Technologies Ltd’s Sarine LightTM Light Performance grading is being offered by EXELCO one of the world’s leading manufacturers and wholesale suppliers of high-quality polished diamonds. EXELCO is a renowned company, specializing in the polishing of the highest light performing diamond cuts and is offering this technology for its polished diamonds. The grading reports will be offered by EXELCO on its triple-excellent diamonds for use by its retailer customers worldwide.

With this technology, consumers of EXELCO can view the digital light performance reports of the offered diamonds on interactive tablets and follow a tutorial on what light performance is and how it is graded. The information helps consumers to compare diamonds of interest and arrive at decisions.

Jean-Paul Tolkowsky, one of the founders of EXELCO mentioned that ''We are advocates of light performance grading and believe that offering this technology aids in the understanding of the importance of a diamond’s cut, which is clearly in the best interest of the consuming public.'' He also stated that the company has been associated with the highest-quality polished diamonds and cutting excellence for more than 20 years.

The business model of Sarine Light is based upon the generation of light performance grading reports with revenue derived on a per-report basis, thus adding to the group’s recurring revenue stream. The scanning and grading of EXELCO polished diamonds will be done at the source by EXELCO. The Light Performance Grading Reports will be issued both in hard-copy format, embossed with the Sarine Light brand logo, as well as in digital format, which will link to Sarin’s visual Light Performance tutorial. Uzi Levami, the CEO of Sarin, stated, " We believe that EXELCO customers choosing Sarine Light, which emphasizes the true beauty of the offered polished diamonds, will benefit from their decision, and will ultimately enhance their end-customers’ experience associated with the selection of their diamonds."

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