Muthoot Fincorp, a leading gold financing company, has launched an android-based mobile application referred as, My Jewel Box, which enables gold consumers to virtually gather together jewellery assets at a single location and evaluate the current value of gold, in a quick manner.
The company notes this to be one of its efforts towards ‘innovative offerings using new age technology’ as the application gives a tech-savvy opportunity to store gold jewellery virtually and asses its value at one’s fingertips with the user friendly interface. The value of gold can be ascertained by describing the total weight of the gold and per gram rate at the time of purchase. Through the application, the net value of the gold as per the current rate is calculated and quick feedback is given on eligibility for gold loan. The data stored is secure as it is stores on the consumer phone only. Consumers can also take photographs of their jewellery and categorise into segments like bangles, necklaces, rings, etc.
The company notes that its initial response to the new application has been encouraging and it intends to launch an iOS version soon.