Shree Ramkrishna Export, a diamond manufacturing company firm in India has launched beta version of mobile website for B2B diamond trading. The Mobile website is named ‘SRK Lite’ as it means a lighter & faster version of original website srkexport.com, especially engineered for hand surfing. The website is accessible on the mobile on http://m.srkexport.com.

“It gives us immense pleasure to launch SRK Lite as it will enhance our customer relations and drive greater engagement with our existing users. Today, mobile phone is accessible to almost every common man across the globe, hence launching this service will help us reach and meet with our aim to connect with a vast number of people across the globe anytime anywhere.” Rahul Dholakia, Director of Marketing at SRK Export.

The company will be promoting its new venture through print and online advertising. The mobile website will be officially inaugurated at JCK Las Vegas show on 5th June, 2010.