Another store of Reliance Jewels has opened up in Ahemedabad, which makes it the second in the city and the 17th store of Reliance Jewels in India, reports say. To mark the opening, the store will provide a special introductory offer for a limited period, charging up to Rs 100 a gram less for gold jewellery and up to 100 percent off on making charges of diamond jewellery.

The jewellery being retailed at the store offers a design variety from Gujarat, Punjab and Bengal. There is also bridal and temple jewellery available at the store. To ensure consumer confidence, the store has a Karatmeter for customers to verify the purity of gold, in turn making informed purchase decisions. Reliance Jewels is the jewellery arm of Reliance Retail Ltd (RRL).