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India is a promising emerging market for retailers
Survey interviewed 300 international retailers
By: Diamond World News Service
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Apr 12 2008 5:48PM
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Reference: 2503  

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A survey conducted by C.B. Richard Ellis (CBRE), a London-based real estate services firm, interviewed 300 international retailers, of which 40% said they are counting on emerging markets to account for their growth in international markets in the next five years. India has been the most preferred destination for targeted growth, with 27% of the retailers surveyed have opened stores in India in the last one year.

The report sated that India was considered particularly attractive due to its market size and the small share of international retailers in it. The government has done much to ease this, by relaxing foreign ownership rules and allowing foreign investment, making it easier for single-brand retailers to own up to 49 % of their India operations.

The increasing spends by Indian consumers and with a strong middle class emerging, the prospects of growth in emerging markets seems very promising. Following India, Ukraine and Russia too were counted as prospective markets, accounting as second and third in the survey.

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