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DTC Roadshow for Non-Sightholders
Belgian diamond centre of Antwerp on Sept. 8 launch its first ever global roadshow...
By: Administrato
Dec 11 2005 12:00AM
Reference: 2040  


The Diamond Trading Company (DTC) chose the Belgian diamond centre of Antwerp on September 8 to launch its first ever global roadshow intended exclusively for non-Sightholders. The event was organized in conjunction with the World Federation of Diamond Bourses (WFDB).

The DTC roadshow will travel to other diamond centres over the coming months, including Tel Aviv on September 28, Mumbai on October 7 and Johannesburg on October 25. The objective behind the roadshow, said the press release, was to meet demand from non-Sightholders for more information on the DTC's 'Supplier of Choice' strategy, and to outline current DTC marketing and consumer confidence programs. The roadshow also provided an opportunity for non-Sightholders to ask questions directly of the relevant DTC experts. Varda Shine, Sales Director at the DTC and the next incoming Managing Director, said: "We have seen strong growth in the diamond jewellery market since we embarked on our strategy to grow consumer demand in conjunction with our Sightholders. However, we have always accepted that for diamond jewellery to compete successfully against other luxury goods over the long term, it must involve the entire industry. This is not something the DTC could achieve alone."

"We are embarking on this engagement program in response to these requests from interested industry players to find out more about what we are doing in their markets and to ensure that non-Sightholder diamond businesses gain the understanding that they want about the objectives of the DTC's growth strategy. Given its importance as a global diamond centre, Antwerp was selected as the venue for this inaugural event," Shine added. Three presentations were made at the Antwerp event for non-Sightholders. They included:

Fourth Quarter marketing programs, by Janet Sussens, the DTC's regional marketing coordinator;

Consumer Confidence, by Andre Marais, senior project executive;

Supplier of Choice, by Louise Prior, senior corporate communications executive. (AFNS)

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