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Sarine partners with Soo Kee Group Ltd.
Together, both will bring the Sarine Profile™ to Singapore and Malaysia
By: Diamond World News Service
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Jul 28 2016 9:11AM
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Reference: 13267  

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Sarine Technologies Ltd has partnered with Soo Kee Group Ltd.- Singapore's leading and established jeweller, also listed on the Singapore Exchange, to bring the Sarine Profile™ diamond display paradigm including Sarine's unique light performance grading to Singapore and Malaysia.

Soo Kee Group’s bridal specialist brand - Love & Co. will launch the Sarine Profile™ on its proprietary LVC Lovemark diamond collection in Love & Co. stores in Singapore and Malaysia, to be the cornerstone of its in-store and online customer experience.

Love & Co., specialising in bespoke bridal jewellery, is the first jewellery retailer in Asia to adopt the all-digital version of the Sarine Profile™, foregoing printed reports completely and integrating the digital reports with their inventory and communications systems.

Sarine Profile™ is designed to tell the diamond story from all its many facets, and would enable Love & Co., to convey a personalised consumer experience. It will support Love & Co. to deliver an up-to-date, visual presentation package that appeals directly to the younger generation of diamond jewellery buyers, enhancing their experience throughout the purchase process, with comprehensive imaging and grading information of the diamond's quality and beauty.

In a joint statement, Uzi Levami, Chief Executive Officer of Sarine, and Daniel Lim, Executive Director and Chief Executive Officer of Soo Kee Group, said, "We are delighted to partner with Sarine to provide the highest quality digital information, both quantifiable and measurable, as well as qualitative and visual, in graphical and video format for Love & Co.’s premium LVC Lovemark diamond, in order to enhance the entire customer experience - from the browsing and selection stages, through to the final purchase. This is a significant step for both our companies, and it reflects our shared vision for a 21st century consumer experience in the diamond jewellery market. Furthermore, being the first-of-its-kind partnership between two of Singapore's leading publicly-traded companies, this cooperation is a source of pride and a celebration of the shared vision held by both companies."

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