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Trends in diamond-studded watches
By: Diamond World News Service
Jul 5 2014 6:25PM
Reference: 9296  

Watches are no longer just for telling the time. It has rather attained a very special place in the list of luxurious accesories. It is more so true when it comes to diamond studded watches. It has become a must for a woman to complete her list of most adored acessories. Flashy, blingy, style statement and all about luxury, Kunjal Karaniya explores the latest trends, market scenario and future for diamond-studded watches!

Mechanical watches are upbeat in the current scenario. People have become much more conscious and responsible in their buying behaviour. Non battery watches that is the mechanical watches are more in vogue and people have become even more aware about the complexities with which each timepieces are being created. There is a lot of hard work that goes into the detailing with which each time piece is being created. People who like watches and are ardent luxury buyers would prefer purely mechanical watches as it is the prime feature when you buy a luxury watch.The trend in industry is based on the buying behaviour of the consumer which is mostly rose gold, gold watches, limited edition.

The market also vouches for consumer specialised watches like divers which is also known as water proof watch. ORIS have some of the best creation in divers like Aquis Depth Guage and Col Moschin Limited Edition, Tubbataha, etc., informs Sanjay Mishra, Indian General Manager, Oris. Consumers have been inundated with oversized watches, anniversary models, limited editions, diamond-encrusted bling, and watches with mother of pearl dials. For example, the party loving ladies who prefer minimalistic jewellery would opt for a watch with a big dial embellished with gold or diamond studs rather than going for flashy and gaudy ornaments. When it comes to a young business/corporate person he/she will go for a watch with a comparatively smaller dial, giving it a subtle yet trendy look. There are occasions where consumers prefer more of a luxe piece where it looks like less of a watch and more of an accessory.

Versace which possess a distinctive Italian style, it’s timepieces are an embodiment of international glamour and on the other hand Salvatore Ferragamo with its unique craftsmanship evokes the iconic stature of Salvatore Ferragamo’s groundbreaking designs, these two have ultimately been a trend setter in the watch industry, shares Vinit Kapahi, Head Marketing, Timex Group. According to Ricardo Guadalupe, CEO, Hublot, “The big Size, bold looks, mix of materials, colours, various prints and theme oriented watches are the trends in watch Industry. Slowly and gradually, watches are moving on in an area where just “telling time” is not important.”

But this is all about the general watches, lets narrow down to the trends seen in diamond-studded watches.

Watch Industry and especially Hublot is moving up in value chain at a rapid pace. As watches form an essential part of jewellery and therefore by extension the overall personality, even watches need to keep up the trend and sometimes have to be ahead of it to define one. Ricardo Guadalupe adds, “Besides, diamond/precious stones jewelled watches have been an important part of our overall offering to our patrons across the world. So to deliver the high quality, not only the stones have to be of top quality (size, clarity, colour) but also the setting has to be virtually admired by top craftsmen. Like the one in the 1 Million Bang watch from Hublot, the setting has been invisible. Definitely 1 Million Bang is the best diamond studded watch from Hublot. ”

ORIS Atelier Skeleton is the best diamond studded watch from Oris. Watch makers create diamond-studded watches as women have inclination towards bling accessories. Conventionally, women have been little inclined to buy the kind of mechanically complex, multi-functional pieces on which Swiss manufacturers have built their reputation for precision - this kind of engineering needs space and results in the big dials which women tend to shun for battery-powered, unobtrusive styles. Women look for designs that are class apart, of course diamond adds the gliteratti element hence Swiss watch makers are into making of jewellery watches.

But, the trend is changing. A trend for bulkier watches, and a boom in jewellery sales have lifted levels of interest, explains Sanjay Mishra. Diamond studded watches are crafted in accordance with the latest trend that suits the desired specification of the clients. Its shimmering looks capture the attention of all. Its distinguished features like superb finish, with fine and acute cuts and clarity gives it a lustrous and sophisticated appeal, says Vinit Kapahi. Gancino Sparkling, Grande Maison & Minuetto are the best diamond studded watches from Salvatore Ferragamo.

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