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Niru Group - Fair and Square
Straying from the ordinary, moving into unique and fascinating art forms; giving diamond jewelry a whole new dimension. That's what Niru is all about. Explore its journey of excellence legacy with Meghna Dugar.
By: Diamond World News Service
Aug 20 2012 12:33PM
Reference: 7192  

To an industry insider, Niru Group is synonymous to quality work, excellent craftmanship and creativity. Niru’s establishment dates back to 1979, when founder Ranjeet Barmecha conceived a small yet dynamic organisation owned and operated by the Barmecha family. From its roots in Israel, the company has become a major global leader in the manufacturing and marketing of premium diamonds of different shapes and cuts, especially Baguette and princess cut. The company’s pride lies in its expertise in providing top class service in precision cutting and setting of diamonds.

“Ours is a dedicated creative team regularly updating designs to meet market needs. Skilled craftsmen, high standards of workmanship and quality raw materials all adds to our reputation. Moreover, all this is strengthened by good technical support. This ensures that the final product brings customer satisfaction and quality at competitive prices. Because of our virtues, we have not only acquired a global clientele but a name that stands for quality, integrity, trust and goodwill”, said Ranjeet Barmecha Chairman, Niru Group.

The company has grown from its roots in Tel Aviv to a global marketplace with sales and manufacturing facilities located around the world including, Geneva, New York, Hong-Kong, Bangkok, Sri-Lanka and Dubai. It’s structure has been set up specifically to create synergies between the various entities and to create an organisation that effectively utilises all the output from its polishing facilities, capturing the highest possible return for each range of goods. Niru is one of only three new companies worldwide which joined the list of sight holders in 2012.

Niru’s strength is generated through its vertically integrated operation that runs seamlessly from sourcing rough diamonds to marketing polished diamonds. The company has earned one of the strongest footholds in the world of diamonds, through its emphasis on quality and craftsmanship, combined with reputation for integrity and reliability in consistently delivering products exceeding customer’s expectations.

“We work with our customers as a partner in progress where there is a close collaboration at the product development stage. This helps us maximise product yield, and minimize wastage of precious metals and diamonds in the precision cutting and setting process. In addition, this system provides the customer with much more control over the final product and increases satisfaction from the final results,” he adds.

The infrastructure at the company allows it to work with an extensive range of qualities of rough in crystals and fancies. It manufactures with intricate planning, assorts to precision the polish to hundreds of different assortments, providing customers with a reliable source for P&B diamonds. Broad spectrum of focused inventory offers retailers a solution to sourcing and planning their programmes. In addition, Jewellery manufacturers can rely on their steady supply of material. Putting it in his words, Barmecha says, “We ignite the passion in crafting our jewellery and create impressions that last beyond time”.

Through the long lasting supply arrangements with major rough producers, they are able to procure rough on regular basis and manufacture top quality polished through its state-of-the-art factories in Sri Lanka, India, Israel and Switzerland. Their vast and precise inventory enables customers to order precisely what they need and to receive excellent cuts every time.

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