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The Animal Kingdom from YS18
The YS18 brand has made a name for itself for its exceptional jewellery using natural coloured diamonds in a dazzling array of designs. Yogendra Sethi, creator of these exquisite pieces and a painter as well, brings his unique sensibilities into play while conceptualising his jewellery.
By: Diamond World News Service
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Jul 18 2011 6:05PM
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Reference: 6173  

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B.O._ Cape Yellow _ Brown Diamond Total wt.in Cts. -- 2.97
B.O._ Cape Yellow _ Brown Diamond Total wt.in Cts. -- 2.97
The YS18 brand has made a name for itself for its exceptional jewellery using natural coloured diamonds in a dazzling array of designs. Yogendra Sethi, creator of these exquisite pieces and a painter as well, brings his unique sensibilities into play while conceptualising his jewellery. Diamond World presents the newest collection from YS18, first unveiled at Baselworld earlier this year.

So far the world has been entranced by the delicate and many-hued recreations of the floral world in jewellery, presented by the YS18 brand. The use of natural coloured diamonds, subtly entwined with coloured gemstones and designed to create a soft and soothing effect are a delight to the beholder. Floral designs and the beautiful blend of natural coloured diamonds in muted tones soon became the hallmark of the YS18 brand.

Yogendra Sethi, the designer behind the brand, was fired by all things artistic since an early age. And in a departure from the tradition of the day, he opted to get a degree in Fine Arts – MFA – from the venerable Indore School of Fine Arts, which was also the alma mater for India’s renowned artists M.F. Hussain and Bendre.

Yogendra Sethi and the YS18 brand have spread the net further to encompass the world of fauna as well for his jewellery.

Yellow_ B.O._ Brown Diamond Total wt. in Cts. – 0.50
Yellow_ B.O._ Brown Diamond Total wt. in Cts. – 0.50
Both a painter and a jewellery designer, Yogendra’s work in both fields is enriched as a result. Nature is the basis of all his inspiration. In painting, he concentrates on landscapes; in his jewellery, so far we have seen the beautiful bounty of the floral world unleashed on an appreciative world. At one time, in a meeting of the two worlds, so to speak, Sethi created a signature jewellery collection based on landscapes.

Now, Yogendra Sethi and the YS18 brand spread the net further to encompass the world of fauna as well for his jewellery. Earlier in the year, at Baselworld 2011, YS18 first unveiled its animal collection. The Animal Kingdom is well represented in this collection. Looking at some of the pieces is a fascinating experience.

The sinuous gliding of the fish; the majestic grandeur of the elephant, the graceful galloping of the horse; the audacious pugnacity of the bulldog and the elegant resplendence of the peacock have all been evocatively captured and represented in the jewellery which you can see in the accompanying images on these pages. The animal collection has added a jaunty dimension to YS18. One looks forward to more developments from this jewellery brand.

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