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REACHING FOR THE STARS: A GUIDE TO THE TOP 10 WORLD JEWELLERY BRANDS
Some jewellery houses have been around for decades and established themselves as the brands to aspire for.
By: Aasha Gulrajani Swarup
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Jun 30 2010 7:07PM
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Reference: 5082  

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Many television viewers around the world tuned into the live telecast of the 82nd Academy Awards recently, only to ogle at the best designer jewellery showcased on Hollywood stars and celebrities.
Cameras zoomed in on Titanic star Kate Winslet’s gorgeous neckline that looked stunning with the white and yellow diamond necklace, worth US $ 2.5 million, that came from Tiffany’s.
Jennifer Lopez’s diamond ear clips from Cartier received their fair share of adulation as did Julianne Moore’s diamond and platinum bracelet from Bulgari.
All these exquisite pieces came from top international jewellery houses that have introduced royalty and celebrities worldwide to exclusive jewellery handcrafted from fine metals and precious stones.
These jewellery houses have been around for decades and established themselves as the brands to aspire for.
Traffic by Harry Winston, Three Row Diamond Ring
Traffic by Harry Winston, Three Row Diamond Ring
BRAND VALUATION As a prominent ad man quips, “Top jewellery brands have probably acquired more market value over time, than the jewellery they produce.”

While brand valuation is a business exercise for commercial companies, useful during mergers and acquisitions, tax planning and measuring a return on investment, it also helps marketing managers to create value for their brands.”

Informs Sumeet Chugh, a Delhi based chartered accountant, “there are several methods to assess brand value. The top of the line method is a calculation of economic earnings generated by the brand, or its turnover. Other methods calculate the profits to earnings ratio while another method adds the investment made by the company in marketing or popularising the brand to earnings from the brand.”

However, as many of the luxury jewellery houses are family owned enterprises and do not publish their turnover figures, there have been surveys done to calculate brand success.

In 2009, New York-based Luxury Institute, an impartial and objective ratings and research organisation for luxury products, conducted a survey on leading jewellery brands among wealthy American consumers, with minimum net investable assets of US $2 million.

The 20 jewellery brands that were considered were Asprey, Blue Nile, Boucheron, Buccellati, Bulgari, Carrera y Carrera, Cartier, Chanel, Chopard, David Yurman, DeBeers, Dior, FRED, Graff, Gucci, Harry Winston, Ivanka Trump, Mikimoto, Piaget, Tiffany, Van Cleef and Arpels.

These brands were short listed as they were high on the Luxury Brand Status Index (LBSI). The LBSI incorporated four main ‘pillars’ of brand stature: quality as measured by the delivery of consistently superior quality products; exclusivity, social status associated with the product, when owned by people who are admired and respected; self enhancement, when the brand makes the consumer “feel special” across all aspects of the customer experience.

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Thando
(Johannasburg)
:D :) hey guys please tell me the low prices of your jewellery. I SUPPORT YOU!!!!!!!!!
Thando
(Johannasburg)
:D :) hey guys please tell me the low prices of your jewellery. I SUPPORT YOU!!!!!!!!!
Thando
(Johannasburg)
Everyone really needs to buy these jewellery products FOREVER they have to support you guys just like I do
Thando
(Johannasburg)
Everyone really needs to buy these jewellery products FOREVER they have to support you guys just like I do
thando
(Johannasburg)
This is the best product of all other products keep up the good work!
thando
(Johannasburg)
sumit
(ghaziabad (UTTAR PRADESH0 {INDIA})
Hi can u tell me the all terms & condition to open your store in india true your franchise. sumit arora , mobile number +91-09868253405 , email id-sumit_indiansteel@rediffmail.com
tania
(potchefstroom)
Hi can u send me a quotation of the Bulgari mens ring and more colour that they appear in.
tania
(potchefstroom)
Hi can u send me a quotation of the Bulgari mens ring and more colour that they appear in.
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