17 Jul 2019
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A Brazilian Odyssey
Priscila Hueb
By: Diamond World News Service
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Jul 2 2018 3:04PM
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Reference: 16481  

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With skilled artistry and quality craftsmanship being its foremost priorities, Hueb’s handcrafted jewellery is a visual treat. Creative Director Priscila Hueb talks about learning design from her mother-in-law, the Brazilian joie de vivre and so much more. By Vijetha Rangabashyam

From Rihanna to Beyoncé, Allison Janney, Octavia Spencer & Jennifer Lopez, Hueb is loved and worn by many A-listers world over. Founded by Fádua Hueb in the 70’s, Brazilian Fine Jewellery brand Hueb is known for its transcendental designs. The collections may take cues from fabric textures, the Universe, gardens, galaxy, romance and more, but at the core of Hueb’s design ethos you will find the colours of Brazil, its culture, bohemian charm, its raw energy and unspoiled tropical expanse.

The love for Brazil’s culture and heritage is evident in every single piece. Today, the brand exists under the able creative guidance of Priscila Hueb. She learnt the ropes of jewellery design from her mother-in-law Christina Hueb and is carrying forward the brand’s legacy one wearable art at a time along with her husband Thiago Hueb.

Q:Where does your passion for jewellery stem from?
A: I have always been drawn towards jewellery from a young age. While important women in my family would get dressed up for special occasions, I would always admire the sparkle of their jewellery and gemstones. This admiration became stronger after I joined my husband’s family business and started working closely with my mother-in-law, who was the Creative Director of the company. After years of helping her develop amazing collections and learning so much about the industry, I felt confident enough to put my own inspirations on paper and bring to life pieces of jewellery that express my creativity.

Q: Tell us about your prized possession when it comes to jewellery.
A: Little butterfly earrings were the first gift given to me by my husband. When I saw them I knew they would one day belong to my daughter if ever I had one. Now that I do, I can’t wait for her to wear them one day.

Q: How would you define your Hueb’s spirit?
A: Hueb is jewellery to be enjoyed; it’s full of Brazil’s joie de vivre. We like to say that we start with innovative designs and continue with a smile.

Q: Can you walk us through Hueb’s latest collection?
A: Our latest collection is our first limited edition collection. It’s called Oceanum and its inspired by water in all its forms. We are using blue sapphire, aquamarine and for the first time in our collections we will use Paraiba tourmaline.

Q: What are those special places you derive your inspiration from?

A: Brazil is our heritage and greatest inspiration. It is the warmth of our culture, the colours of nature, and the enchanting surprises found both in the rainforests and in the cities. Butmy inspirations actually come from everywhere, a skyline, a landscape or art galleries.

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