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Mixed Response for VOD in Dubai
VOD Dubai 2017
By: Diamond World News Service
Dec 29 2017 12:59PM
Reference: 15945  

Merged format of B2B & B2C Show at VOD Dubai received a mixed response. The timing of the show seems to be a bigger concern for the exhibitors says Arpit Kala.

Dubai’s standing as the undisputed jewellery capital of the Middle East has been reaffirmed after the trade and consumer buyers flocked to VOD Dubai International Jewellery Show, which was held at Dubai World Trade Centre (DWTC) from 15th to 18th November.

This is the first show after Vicenzaoro and Dubai Int’l Jewellery Week teamed up to provide a common platform for retailers and manufacturers to showcase their jewellery at one place. The show was divided in three parts - retail section, global brands and trade only floor.

A lot of exhibitors expressed their concern about the timing of the show. Dubai Show has been held in the month of December for many years, which gives a good 45-50 days gap from the Sharjah Show, which happens in the first week October. A lot of exhibitors felt that conducting this show in November has resulted in a weak footfall of end-consumers as they are done with their purchases in October and only leftover consumers were seen on the floor.

Talking about the issue, Luca Veronesi Director of VOD Dubai International Jewellery Show said, “This timing is perfect looking at the global calendar and we have to consider many factors and as it is no more a local show but a global international show.” He mentioned that there would not be any change in the show dates in the future as well. He further added that he would like it to fall between Sharjah and Bahrain Show.

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