21 Jul 2019
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Goshwara: Flamboyance Personified - Sweta Jain, Goshwara (New York)
Feminine silhouettes of her jewellery are soft and mysterious. Vibrant gemstones are the main stars of her jewellery. Sweta Jain of Goshwara takes Kavita Parab into her exuberant world of brilliant jewellery.
By: Diamond World News Service
Oct 16 2017 12:29PM
Reference: 15721  

Hailing from a family of gemstone dealers and a manufacturer, Sweta Jain’s fondness towards gemstones is obvious. Later, this liking for gemstones became Sweta’s profession as she launched her company – Goshwara - in 2007, supplying only one-of-a-kind pieces to private clientele. Two years later, Sweta in her bid to fill a void in the market for luxuriously fun pieces, decided to turn Goshwara into a collection based brand. Today, Goshwara is known for its individuality. Though it thrives on tradition and timeless values, the refreshing spirit is still incorporated in her jewellery.

It’s all in the family

Designer and President Sweta Jain has been working with gemstones since childhood. Sweta and her brothers willingly accompanied their father to the mines of Africa. As a purveyor of stones to the finest jewellery houses globally, the Jains only saw it right to keep the entire family involved. As she grew up,innovative manner. “I studied in GIA as well as in Fashion Institute of Technology. I was born into the trade but had only worked with loose gemstones till I was 21. I enjoyed drawing and since I wanted to use the gemstones more creatively, designing seemed the right path,” says Sweta.

“Gemstones are in my blood; and even though I always thought I would become a pilot and travel and write, I somehow gravitated towards jewellery. I have received the award for best design in Platinum jewellery,” adds Sweta.

Jewellery Collection

Goshwara jewellery is quite trendy yet traditional at times. Colour stones are the mainstay of Sweta’s designs. Talking about her love for gemstones, Sweta says, “My affinity towards gemstones is because of my familiarity and comfort with them. I love colour and they make me happy.” And one can see the happiness reflected in all her collections be it her Freedom collection where she has used a variety of semi-precious stones in 18K gold or her Gossip and Naughty collections wherein Blue Topaz, Peridot, Rubelite, Amethyst and diamonds will weave a fashionable spell over you. How many times have you seen a citrine with deep orange hues that reminds you of a fiery sunset or a bright peridot that brings the sight of lush greenery? Sweta Jain’s jewellery has it all.

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