24 Sep 2018
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When Design Took Centre Stage - IIJW 2017
Models walked the ramps wearing resplendent jewellery of diamonds, emeralds and other precious stones. Audience was reassured that India is and will continue to be a leader in handcrafted jewellery.
By: Diamond World News Service
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Oct 14 2017 11:46AM
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Reference: 15710  

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Surya Golds in Association with Swarovski Gemstones (L to R) Rajendra Jain, MD - SWAROVSKI GEMSTONES, India, Shamita Shetty, Actress, Ramesh Shoor, Director of SURYA GOLDS
Surya Golds in Association with Swarovski Gemstones (L to R) Rajendra Jain, MD - SWAROVSKI GEMSTONES, India, Shamita Shetty, Actress, Ramesh Shoor, Director of SURYA GOLDS
IIJW 2017, one of the most awaited jewellery fashion shows in the country kick-started this Saturday with Nakshatra World’s dazzling diamond jewellery. Powered by GIA and co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017, GJEPC’s IIJW was a thoroughfare of stunning jewellery collections by handful of brands.

“In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make in India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world. The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season,” said Praveenshankar Pandya, Chairman.

Present at the inauguration were Praveenshankar Pandya, Chairman, GJEPC, Nirupa Bhatt, MD, GIA, India & Middle East, Amruta Fadnavis (wife of Devendra Fadnavis, Maharashtra Chief Minister), Mehul Choksi, Chairman, Gitanjali Group and Shailesh Sangani, Convener, PMBD, GJEPC. The newest face of Nakshatra World Kriti Sanon was the showstopper of the event wearing a beautiful gold, lacy necklace with bangles and earrings in yellow & white diamonds along with a pendant. Group President Saurav Bhattacharya along with Sanon proudly walked the ramp at the end of the show.

The grand opening of IIJW 2017 by Nakshatra World, which displayed jewellery with rubies, flowy necklaces, geometric collar necklaces, diamond chokers with pearl and ruby accents, bib necklaces and more was followed by CaratLane’s stunning show of everyday wear jewellery with muses ranging from nature to architecture, traditional techniques to popular trends. CaratLane exhibited jewellery from collections such as Aaranya, Peacock, Butterfly, Lotus, Bombay Deco, Dhokra, Ikat, Uttarakshin, Sway, and Un-nostalgic Gold to celebrate the upcoming festive season. Each collection narrated the brand’s design philosophy - to craft jewellery that makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem. The show ended with little Miss Aarya Joshi walking the ramp with the jewellery designers Chetan Sharma and Sumanpreet Kaur.

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