26 Apr 2017
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Jewels for the Soul (Maria Kaltsidis, Creative Director, Maria Kovadi Fine Jewellery)
Her delicately handcrafted pieces with playful designs are aimed at provoking reaction with storytelling. Maria Kaltsidis designs are not just for the body but evoke a thoughtful response from the soul of the wearer. Let us know more about this prolific designer in this feature by Kavita Parab.
By: Diamond World News Service
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Feb 18 2017 5:44PM
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Reference: 13913  

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Early Days and Education
lot of what goes on in childhood influences how we turn out as adults and this exactly what happened with young Maria Kaltsidis, Creative Director of Maria Kovadi Fine Jewellery, and a well-known fine jewellery brand. Born in Moscow, Maria spent her childhood there, growing up in a family which enjoyed travelling and exploring new places. This instilled curiosity and passion, which Maria begun to express through art and later, jewellery. Her design signature is evident in timeless and sustainable creations, which reflect strong multicultural influences gained during travels and living in different countries.

This creative journey continued as she attended various art courses and learned about history of art. “Impressionism is very close to my heart as impressionists also tried to capture a certain moment. I was inspired to continue my creative path and decided to go and study in London, at Central Saint Martins,” says Maria.

Starting with a Foundation Course in Art and Design, she then continued with a BA in Jewellery Design. This enabled her to learn to design and create something very personal and her way of expression. Strong concept development ensured that behind every piece there must be a certain meaning, concept or idea.

Telling us more about her time while studying, Maria adds “Saint Martins was very much about the importance of the concept but in Italy I learned that jewellery can be both aesthetically pleasant to the eye and comfortable to wear. I was soon able to communicate and translate my thoughts and feelings in a manner that is closer to my perception of beauty and to connect Italian aesthetics with a part of the sole, creating something very personal.”

Then she went on to study at the GIA (Gemological Institute of America) in London where she learnt about the magical world of gemstones. She received her General Gemologist Diploma and launched the brand in 2007, working with private clients as well as starting to develop other collections, which were unveiled at Baselworld several years later.

Inspirations
Talking about her inspirations, Maria says “All the life around me and my inner life inspire me. It can be a thought, an image, a painting, a book, a gemstone, somebody I meet, a place I visit, some exquisite technique, anything fascinating and moving. Inspiration is life in all its manifestations.” “The most difficult aspect of the jewellery creation process is putting the pencil to the paper. Inspiration then starts to flow and come alive through drawing and then physical designs,” she adds.

Jewellery Collections
The latest collections, Animali and Tell Me are very special. Both are very playful and exciting collections, featuring a combination of modern design and exquisite craftsmanship. They focus on bringing fun back into fine jewellery with both the designs and the story telling. Communicating through fine jewellery with the Tell Me collection is very exciting and means that a personal story may be created by every client, meaning that the jewellery will always hold a special place in their hearts.

Her YouVdiamonds collection is her favourite. Talking further on the collection, she says “The YouVdiamonds collection is a special one and took 6 years to develop and perfect. It was also one of my favourite collections to work on, especially the ‘Sweet Dreams’ piece, which is dedicated to my first son. The idea of using fluorescent diamonds came about during my studies at the GIA. It quickly became apparent that no one used this natural quality in diamonds to make a picture or part of the design and so I decided to make use of diamond fluorescence as part of a new collection. The idea of wings hidden in every YouVdiamonds creation relates to the notion of self-belief and self-growth. Believing in yourself and that everything is possible, suggesting that all people have hidden wings, to take them to any heights, if only they believe! The exclusivity of the YouVdiamonds creations is highlighted by a very difficult and time-consuming diamond sorting and precise pave setting process, which took a lot of time to develop and perfect.”

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