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Annoushka Ducas MBE
By: Diamond World News Service
Dec 27 2016 11:43AM
Reference: 13738  

Annoushka Ducas MBE is an exceptional designer. She says she designs intuitively. Kavita Parab discovers the secrets of her design marvels and much more.

As I was looking at Annoushka Ducas’ latest Flamenco collection, the curves in the design captured my attention. The newly launched limited edition collection captures vivid sensuality of flamenco dancers.

For Flamenco, Annoushka has chosen hand-carved pink Mother of Pearl to echo the dancer’s soft skin and ruffled dress, combining with flashes of colourful fringing from her shawl as she whirls.

“Each piece is the embodiment of the dance,” says Annoushka, “finely crafted to capture the sexiness, movement and attitude of flamenco.”

Announshka has captured each and every detail of sensuous flamenco dance in the collection and there lay her speciality of giving utmost attention to detail.

“The excitement and romance of flamenco gives perspective and personality to these precious pieces”, Annoushka suggests. Making a connection with fan shapes drawn from one of her favourite periods, Art Deco, Annoushka brings a customary elegance and refinement to this lavish inspiration. The result is delicate femininity fused with innovative and original craftsmanship; the Flamenco collection presents heirloom pieces for generations to come.

Her attention to detail ensures that the Flamenco earrings perfectly enhance the jaw line, as articulated baguette diamonds extend movement and glamour to the tips of the jewels.

Meet Annoushka Ducas

Annoushka grew up in London, later studying French language and civilization at the Sorbonne. But if you ask her if she wanted to be a jewellery designer while growing up, she says “No,Growing up I had no idea what I wanted to do.” It all started with me designing my engagement ring and the journey of eponymous jewellery brand began.

Founder and creative director of her jewellery brand, Annoushka’s rendezvous with jewellery started almost 25 years ago when she created her first piece of jewellery – her engagement ring. Later she moved to Hong Kong in 80’s and began to work with local artisans, designing jewellery for herself and her friends and family. She founded her jewellery brand – Annoushka – in 2009. Three decades on, she continues this passion and exploration with Annoushka.

Each Announshka jewel is high on colour and creativity. Ask her about design philosophy, she says“It is very personal — I design what I like to wear,” explains Annoushka. “It must be comfortable, versatile, unfussy yet also tell a story. I love colour and am not frightened to experiment with colour in my own wardrobe. My jewellery reflects this.”

Her designs combine wearability and glamour as she believes that a piece of jewellery should become a so much part of the wearer’s personality that it never looks out of place; it should be expressive and versatile.

Her extensive travels and love for nature continue to reflect in her designs. Her creative process is prompted by curiosity and exploration. She harbours an inexhaustible enthusiasm for discovering new ideas. Her superior flair for interpreting colour, her ability to render texture, illuminate colour, lend movement and mood to jewellery is the result of spending 25 years working alongside master craftsmen plying age-old and innovative techniques at the jewellery bench.

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