21 Aug 2019
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Not the Same Old
Unique & Fancy Cuts
By: Diamond World News Service
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Oct 27 2016 10:36AM
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Reference: 13559  

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Without a doubt, the round brilliant cut continues to be the most popular diamond shape. Round diamonds represents approximately 75 per cent of diamonds sold and thus it seems that all the other cuts still have a long way to go. However, unique fancy cut diamonds which are basically less conventional and comprises mostly of all the other diamond shapes except for round, are slowly gaining fame.

Round Brilliant Cut diamonds have habitually constantly been the most popular of all diamond cuts due to their symmetry and ability to capture the light brilliantly. Over the years, the precision and cut of the diamond has progressed through many stages to evolve into the 58 faceted modern Round Brilliant Cut diamonds. Nevertheless, cuts except for the rounds also are slowly gaining popularity. To throw some light on the real scenario, Anant Mehta, Partner, A. J. Mehta & Co.says, “India being a more traditional market still appreciates round stones more as it has a better resale value then fancy cut diamonds. Also the exposure to rounds has been higher since most marketing campaigns focus on rounds. The trend is slowly but surely changing as people want something new and since they have already got enough traditional and round jewellery either passed on or purchased. Internationally people consider jewellery more as an accessory and want different designs. This is also the new thinking in the Indian youth who are comparing jewellery to be an accessory rather than an investment.” A.J. Mehta & Co. houses unique cuts like rose cuts, briolettes, diamond beads, taviz, mine cuts and more catering to some popular brands throughout the globe.

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