Voylla gets funding from Peepul Capital to further its growth plans

Jewellery manufacturing and retail company Voylla has raised funds from Peepul Capital, to be applied in the company’s brand building, technology, increasing manufacturing capacity and its distribution network, reports say. The company Voylla Retail Pvt. Ltd, headquartered in Jaipur owns and operates fashion jewellery and accessories e-tailer Voylla.com. The funding is worth $15million, through which the company hopes to create a niche and leadership position for Voylla in the fashion jewellery segment, as per reports.

Previous to this funding, the company had raised capital worth Rs.13 crore in 2013 and 2012 from Snow Leopard Technology venture and other investors, as per reports.

In the company’s current retail distribution network, it has tie-ups with around 30 online marketplaces, including 25 in India and the remaining in US, UK and Middle East. In India, it operates out of three shop-in-shop formats in partnership with Future Group’s Central Mall. In its expansion, plans are afloat to set up a brick and mortar store network of 100 stores, a mix of shop-in-shop and exclusive stores, reports say.