The Popley Group launches Traditional Gold Jewellery collection

Akshaya Tritiya is being welcomed this year with a collection of Traditional Gold Jewellery at the Popley Group. Akshaya Tritiya is a Hindu festival which is believed to mark an auspicious beginning. Gold, considered a symbol of purity and auspiciousness in India, is bought on this day for its very symbolism.

The collection at the Popley Group includes a wide range of artistically designed bangles, bracelets, kadas, earrings and necklaces. The wearability hints at both Indo-Western or Indian tastes, with contemporary yet traditional motifs. Intricate carvings reflect traditional roots.

Mr. Rajiv Popley, Director, Popley Group says, “In India, buying and owning jewellery for festivals and weddings is a popular and auspicious tradition. Consumers consider it as an emotional asset besides a long term investment. At Popley, we understand and respect our customer’s beliefs and values and accordingly customize our products and offers to provide a range of well designed yet affordable jewellery.” The collection is being exhibited across Popley Outlets in Opera House, in Mumbai.