Majority of the expansion will be concentrated on large format stores, as the company intends to cater to a large number of customers. With this, Tanishq aims to increase its share in the jewellery market which at present is around 4 percent. It is expecting to see some growth this year over the slow business pace of last year. It also noted that consumers’ jewellery interests are expanding towards diamond, daily-wear and contemporary jewellery, reports say.
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