Tanishq launches an exquisite collection exclusively designed by Farah Khan Ali

Tanishq, India’s largest and most preferred jeweller announced the launch of the second edition of the Farah Khan collection today. The gorgeous range is an extension to the elaborate diamond jewellery collection line launched last year, which is a marriage of the best in class diamonds and spectacular designs. The collection is exclusively designed by renowned celebrity jewellery designer Farah Khan Ali for Tanishq. A take on royal rhapsody of the Persian and Mughal aesthetics in a contemporary perspective, the collection speaks a thousand words and beautifully brings to life art and feminity.

The Farah Khan collection was unveiled by Ms. Farah Khan Ali and Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Limited in a magnificent show. A stunning showcase of Persian and Mughal inspiration was brought to life as beautiful models sashayed down the runway, draped in striking outfits, complemented by the stunning diamond jewellery designed by Farah Khan Ali.

The beautiful diamond accessories are crafted in 18K gold with diamonds and other precious stones like rubies, emeralds, pearls, citrine, amethysts, topaz and several others, making the designs traditional yet contemporary. With an assortment of chandelier earrings, cocktail rings, pendant sets and bracelets the collection has taken a step forward by adding multi finger rings, ring-earring sets, ear cuffs and front back earring sets to cater to the fashionable trend in jewellery today. Classical yet contemporary; delicate yet statement; traditional yet fashionable, the entire collection will leave people spoilt for choice.

Speaking at the launch event, Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Limited said, “Tanishq has been at the forefront of introducing new-age diamond jewellery to cater to diverse jewellery tastes. We are delighted to present a collection with innovative and unique designs that is representative of every woman’s personality, crafted with real high-quality diamonds. The immense success of the collaboration last year encouraged us to introduce yet another collection designed exclusively by the very talented Farah Khan Ali.”

He further added, “This collection is for the Indian woman, who considers jewellery to be an extension of her personality. We are pleased to have Farah back in the Tanishq family as we celebrate the success of this stunning range of jewellery. We are confident this second edition will be as successful as the first one, if not more, and have an appeal amongst women of diverse age groups across India.”

Designer Farah Khan Ali, shared her enthusiasm on the occasion, “I am extremely elated to announce the launch of the second edition of the Farah Khan for Tanishq line. The fact that both brands share the same values and beliefs has made working with Tanishq a wonderful experience and the immense success of the first collection gave me the hope and confidence to recreate the magic once again. This collection is a recreation of a glorious era of grandeur, splendor and preciousness. Using intricate floral and bird motifs, it marks a royal celebration of exotic new forms, inspired by striking silhouettes and enchanting colours.”

The Farah Khan by Tanishq collection is designed for the Tanishq woman and will cater to her diamond jewellery requirements. The versatile collection can be paired with both ethnic as well as western outfits. The collection is available exclusively at select Tanishq stores across India.