Tanishq launches Inara diamond jewellery collection

Tanishq, the jewellery retail brand of the Tata Group has launched a new diamond jewellery collection entitled Inara. Derived from the Arabic word, the name ‘Inara’ symbolizes the shine or illumination which seamlessly marries aesthetics and intelligent engineering which is perfect for an ultimate diamond jewellery collection. The collection reflects the ‘new age;’ taste and celebrates the promise of eternal love, strength and purity. IT was unveiled on 5th July 2013.

Inara brings reflections of cosmic swirls, meteor showers and star bursts, represented with sheer bling appeal and spread.

There are over 120 unique designs of diamond jewellery pieces across necklace, bangles, earrings and cocktail rings priced between Rs.2 lacs and Rs.6 lacs.

Sandeep Kulhalli, Vice President, Retail and Marketing, Tanishq, said: “We are delighted to present a collection of innovative designs that represents every woman’s personality, crafted in real diamonds. This collection perfectly marries both the traditions of yesteryear with the modern interpretation of fashion. Diamond jewellery today is considered to be the beautiful armour for every woman’s life. Inara perfectly blends in the modernity and exclusivity aspect. This collection has been designed keeping in mind the choices and preferences of a contemporary Indian woman”

Inara is an extension to Tanishq’s elaborate diamond jewellery collection which offers best in class diamonds and spectacular designs. The Inara statement pieces incorporate the finest quality diamonds, and are artistically worked to create beautiful settings for each and every piece.

Speaking on this occasion, Revathi Kant, General Manager- Design, Innovation & Development – Tanishq, said: “Diamond signifies beauty, strength and purity and Inara embodies each of these traits. This collection has various innovative settings and diamond cuts which make the entire piece look very elaborate. This collection is vibrant and timeless which can be worn day or night, dressed up or down.”

“Every piece in the Inara collection is backed with detailed research on diamond jewellery requirements of modern Indian women. We are sure that Inara will have an appeal to women across India.” Revathi further added