Swarovski Gemstones Lounge at IIFJAS shines with latest innovations

India International Fashion Jewellery & Accessories Show (IIFJAS), a 4-day event unfolded from 11th August to the 14th August 2017 at the Bombay Convention & Exhibition Centre (BCEC) in Mumbai, India. Bollywood actress Shamita Shetty inaugurated the show. This event stands as the only destination in India to see the latest trends and innovations of leading brands and manufacturers in costume jewellery, CZ Jewellery, fashion jewellery, silver jewellery, raw materials, machineries, packaging & accessories product from Gems & Jewelry industry.

IIFJAS draws in more than 200 professional exhibitors at the show, looking to promote different types of fashionable and trendy jewelry items. The Swarovski Gemstones Business is successfully presented new innovations at the IIFJAS, providing a further source of inspiration for the global fashion design industries. The company strives to deliver the right product solutions coupled with extensive support services. Swarovski Gemstones' customers are thus able to successfully integrate Swarovski Genuine Gemstones and Created Stones, and associated innovations into their design, product development, production, and marketing processes.

The live size Burj Khalifa manufactured by Emerald Jewel Industry at the Swarovski Gemstones Lounge was the biggest attraction at the show. Rajendra Jain, Managing Director of Swarovski Gemstones Business - India said that “One could strongly smell the biggest trend 925 Sterling Silver Jewellery studded with SWAROVSKI ZIRCONIA, showcased by several Jewellery brands at the IIFJAS 2017.”

Swarovski has a distinguished history and tradition dating back more than 120 years, during which it has nurtured creative relationships across multiple design sectors as it evolved into a multifaceted company with an impressive international presence. More than fifty years ago, the company turned its expertise to the crafting of precision-cut genuine gemstones and created stones. Regardless of whether it is a precious sapphire, topaz, marcasite or created stones like zirconia, each stone stands as an individual work of art matching the strictest industry criteria for cut, colour, and brilliance. As a certified member of the Responsible Jewellery Council, the Swarovski Gemstones Business is the supplier of choice for many designers and manufacturers of fine and bridge jewellery, watches, eyewear and other related industries. IIFJAS, formed the optimal backdrop for Swarovski Gemstones' to display its latest genuine gemstone and zirconia innovations at the Swarovski Gemstones Lounge.