21 Sep 2019
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Sarine Digital Reports set to change the way diamonds are sold by key Korean retailer
South Korean jewellery retail chain Golden Dew is the first retailer in Korea to adopt the Sarine Profile™
By: Diamond World News Service
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Aug 17 2017 4:20PM
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Reference: 15491  

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Singapore Exchange Mainboard-listed Sarine Technologies Ltd (“Sarine” and together with its subsidiaries, "the Group"), worldwide leaders in the development, manufacture and sale of precision technology products for the evaluation, planning, processing, finishing, grading and trading of diamonds and gems, announced that prestigious South Korean jewellery retail chain Golden Dew has formally launched the Sarine Profile™ in-store diamond display platform. The retailer has installed the same in all its 72 stores across the country last week, and will also be adopting the Sarine Connect™ diamond jewellery search and display app.

Renowned throughout Korea and Asia, the Golden Dew brand markets a wide range of luxury diamond and jewellery products. The company now offers an advanced digital diamond report, powered by Sarine Profile™, as part of its unique in-store experience.

The Sarine diamond reports are accessible to customers via QR code scanning, enabling instant download of the digital report during the purchase process. In addition, the Sarine diamond report is available in a traditional print format. Golden Dew is the first retailer in Korea to adopt the Sarine Profile™. In addition to the Profile, Golden Dew will also be implementing the Sarine Connect™ app across the entire chain, supporting fast, accurate search and display of diamond and jewellery inventory at the point of sale.

David Block, Chief Executive Officer of Sarine, remarked, "Retailers who stay up to date with the latest in-store technologies are positioning themselves to meet the challenges of today's rapidly changing jewellery retail environment. Golden Dew recognises the value of the use of point-of-sale technologies, such as digital imagery and video display, and their importance to the modern consumer. The partnership between Sarine and Golden Dew is a natural extension of our mutual passion for cutting-edge solutions, and we are proud to be working with them to modernise the sales of diamonds and jewellery in Korea." In a statement from Golden Dew, President Mr. Pil-Sung Lee said, "We believe the Sarine digital report, which is being presented for the first time in accordance with digital trends in Korea, will make the diamond purchase process much more convenient and inviting for consumers. It will also further increase the credibility of diamond appraisals via an enhanced customer experience, as it allows customers to view the diamond's features directly from 3D images."

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