Reliance Retail and Gitanjali Group enter into exclusive partnership

Reliance Retail has entered into an exclusive partnership with Gitanjali Group, India’s leading branded jewellery manufacturer-retailer to make fine jewellery from India’s top jewellery brands such as Gili, Nakshatra, Nirvana and Asmi available at the newly launched ‘Project Eve’ store in Mumbai.

The coming together of two retail giants, each a leading name in their field, will elevate retail lifestyle shopping for women to a new level. The collaboration of Gitanjali Group will give the consumers visiting Project Eve stores the opportunity to shop for premium, high quality jewellery collections within an exclusive, international ambience.

The first ‘Project Eve’ destination store is spread across 10,000 sq ft in Mumbai’s Inorbit Mall, ensuring a vast spread space for women to indulge themselves.

Reliance Retail has recently announced plans to launch stores where women can buy apparel, footwear, cosmetics and jewellery along with a salon or café, all under one roof.

Project Eve, the experiential stores, will stack premium and high-fashion brands including the in-house and global brands. As the exclusive partner for fine jewellery, Gitanjali will offer exquisite curated collections in diamond studded gold and platinum jewellery ideal for the young, independent and sophisticated woman, to add to the other lifestyle offerings already available at the store, covering nearly everything that a woman needs to look & feel good.

Saurav Bhattacharya, Group President – Gitanjali Group, said, “Gitanjali Group’s association with ‘Project Eve’ will be a huge boon for women consumers who can now fulfill all their lifestyle shopping needs at a single point. We will be carefully selecting and placing the most appropriate merchandise with contemporary, global designs that are perfect for sophisticated women shoppers who will visit the store. Jewellery being an essential part of every woman’s wardrobe today, we want to offer nothing but the best.”

The exquisite diamond jewellery collections in Gold & Platinum by Gili, Nakshatra, Asmi, Nirvana & Gili True Platinum; are the bespoke offerings and would be preferred by every woman walking into the store owing to its fresh and elegant product line, a wide array of variety and attractive price points ranging from Rs. 7,500 to Rs. 75,000.

With a well-entrenched network of over 3,000 points of sale in India, over the last two decades, Gitanjali Gems has steadily built its worldwide network of around 120 stores in the US and over 100 points of sale in Japan. Gitanjali has also tie-ups with several retailers in China, the Middle-East and other smaller key markets.