Reena Ahluwalia launches first lab-grown diamond designer jewellery brand

A first of its kind brand which retails lab-grown diamond designer jewellery has been launched by award winning jewelry designer Reena Ahluwalia. The brand is entitled “Nurture By Reena” and is committed to proudly feature fully disclosed, certified lab-grown diamonds that are origin-guaranteed, conflict-free and environmentally sustainable.

“The Moments Collection” is the first offering from “Nurture By Reena.” It combines diamond jewelry with wearable technology and merges style and fashion with deep personal meaning.” She further added that, “Using QR Code technology opens the door to a unique ecosystem that allows you to attach your most precious moments to your jewel. The lab-grown diamond pieces flip to discreetly reveal a QR code that is otherwise hidden from view while the jewelry is worn.”

The designs combines natural shapes with the precision of modern technology, while imbibing the designer’s love of discovery. According to Reena Ahluwalia, “I looked at blooming flowers for inspiration and symbolism. For me, flowers are like moments – ephemeral, yet deeply memorable. Also, the jewel can be effortlessly personalized with content that can be accessed anytime and anywhere.

The Moments Collection includes rings, pendants, earrings and bracelets, crafted in colorless, pink and yellow lab-grown diamonds, with a starting carat weight of 0.40ct. To date, there are 36 SKUs available in 18k gold, including white, yellow and rose gold.

While noting the collection to be one that ‘celebrates the changing consumer values of today, embodies what real love means and helps you express your deepest personal stories’ the designer added that for retailers, ‘this also offers phenomenal value and choices through layers of differentiation, which is essential to stand out in retail space today.’ The “Moments Collection” from “Nurture By Reena” will be unveiled at the upcoming JCK Las Vegas Show2014.