P Mangatram Jewellers launches world's lightest necklace at IIJS-2012

P Mangatram Jewellers launches world's lightest necklace at IIJS-2012

The jewellery piece weighs 3.5 grams

P Mangatram Jewellers, a leading jewellery manufacturing company headquartered in Hyderabad, launched first-of-its-kind concepts and pieces in jewellery at the India International Jewellery Show (IIJS) 2012.

It unveiled one of its necklace creations of 3.5 grams, which makes it the world's lightest necklace, the company announced. This piece is crafted in 18 k gold and studded with precious stones. Also, the company introduced ‘SILK’, a new concept offering a delicate and fuller look, very flexible necklace with the minutest detailing set in 22 k gold and studded with rubies. The creations are inspired by the beauty of jewels that are exclusively hand picked and hand crafted to the highest specifications.

Sanjay Gulabani, Managing Director, P Mangatram Jewellers Pvt. Ltd. says, ‘With the rising prices of gold, customers are concentrating on the designs which are more contemporary. The world’s lightest necklace has been designed keeping in mind the soaring prices of the yellow metal that has gone beyond the reach of middle class segment. Moreover since buying gold is still considered as investment, this studded necklace lighter in weight but still luxurious and status symbol shows propensity to capitalize the future trends. We are proud to produce world-class studded jewellery at competitive prices which are signs of evolution in jewellery industry”

P Mangatram Jewellers offers a jewellery portfolio of rings, necklace, earring, pendants and bracelets, which are suited to individual style yet carry the appeal of being a legacy for jewellery lovers. The company primarily exports its precious and semi-precious studded jewellery largely to UAE & USA and plans to expand its foothold globally by setting up office in Dubai later this year.


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